WE Day

A platform for making a positive impact on the world, one action at a time. Explore, complete and share challenges created by like-minded individuals, each making a positive difference for both our local and global communities.




Previously known as WE365, the first version of this impact-focused social media platform had low adoption and even lower retention. WE has thousands of young people come to their events around the world every year and they wanted to capitalize on these events and maintain engagement all year round.


We built a social media app for iOS, Android, and web that is focused on challenges and rewards. In addition to the traditional social media features, the app has curated and user-generated challenges that users can complete by engaging with the community locally or globally. The most recent version is focused on allowing users to earn their way to WE Day events by logging their volunteer activities.


Role & Responsibilities

User Experience Strategy  |  Interface Design  |  Quality Assurance  |  Client Management


W3 Silver Award Winner (6)
Davey Awards – Silver Winner (2)
Creativity International Awards – Bronze Winner
Webby Award Honouree (2)